KETOS Secures $10 Million and is the Third Real-Time Water Monitoring Start-Up To Raise Capital Outside the Water Industry

#InTheSpothLight KETOS, a water intelligence start-up based in San Francisco, has raised $10 million in funding, led by Tenfore Holdings and Danu Venture Group, with participation from existing investors like Accenture Ventures and Plum Alley Ventures. The company will use the capital to scale its SHIELD and PRISM real-time water monitoring solutions and enhance its global presence across nine countries. KETOS provides advanced water management tools that monitor over 30 water quality parameters using IoT sensors and machine learning, automating compliance and improving water use efficiency​.

Photo by Ivan Bandura on Unsplash

This funding marks the third significant investment in a real-time water monitoring start-up within a short span, following similar rounds by Aprisium and ColloidTek (Collo). The increasing interest from non-traditional water investors in companies like KETOS, Aprisium, and Collo highlights a trend where mainstream finance sees potential in water technology. However, there is a question of whether these investors fully understand the technical nuances of the industry and its competitive landscape or if they're mainly drawn to the broader trend of investing in water sustainability amid climate change concerns.

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